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Exporting from Singular

This document outlines how advertisers can pull up to 90 days of data using the Singular Data Export feature.

Methods

Advertisers can retrieve user-level data from Singular using the following methods:

1. Export Logs Page

Path: Reports & Insights > Export Logs

The Export Logs page in the Singular platform allows manual downloads of user-level data, including:

  • Clicks

  • Installs

  • Re-engagements

  • In-app events

  • Postbacks

  • Fraud-related data

The exported data is generated as a CSV file.

2. Data Destinations (ETL)

Singular’s Data Destinations (ETL) enable automated data transfers directly to an internal BI platform, data warehouse, or storage service.

Supported data types include:

  • User-level conversions

  • In-app events

3. Configuring Internal BI Postbacks

By configuring Singular to send postbacks to an internal BI system, advertisers can receive real-time data for:

  • Installs

  • Re-engagements

  • In-app events

  • Fraud decisions

Data Requirements

The following fields are required in the export:

  • event_value (e.g., IAP revenue value in USD)

  • attribution_flag (indicates whether the event is attributed to Aarki/RZR)

  • advertising_id

  • event_time

  • purchase_currency

  • country*

  • region

  • dma

  • carrier

  • platform (iOS / Android)

  • device_os_version*

  • install_time

  • user_ip*

  • device_model*

  • device_language

  • idfv*

  • useragent*

*Fields marked with an asterisk are mandatory where available.

Process

Exporting Logs

  1. Navigate to Reports & Insights > Export Logs.

  2. Select the relevant date range.

  3. Logs can be exported up to the beginning of the previous month.

  4. Keep the date range as narrow as possible to avoid record limits per download.

  5. Select the app, app site, and log type.

  6. Choose the required fields by dragging them into the Selected Fields section.

  1. Download the generated CSV file.

Types of Logs Available

  • Clicks - optional

  • Conversions (All including installs and re-engagements) - needed

  • Events - needed

  • SKAN postbacks - optional

  • Postbacks - optional

Limitations

Data retention limits in Singular are as follows:

  • Impression Data: 14 days from date of collection

  • Click Data: 30 days from date of collection

  • Postback Data: 30 days from date of collection

  • Event Data: From the start of the previous month (up to 60 days)

  • Attribution Data: From the start of the previous month (up to 60 days)

  • Fraud Data: From the start of the previous month (up to 60 days)

Note: Due to limitations in the data retention policy, exports are available for up to 30 days and upto maximum 60 days for some cases. For any historical data beyond this period, the client would need to share the data from their internal systems, as Singular shares postback data with the client in real time.

References

If you need assistance, reach out to your RZR Account Manager or Account Coordinator.

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