Branch Integration
Step 1: Integrate RZR as a partner
To enable RZR in the Branch dashboard, follow these steps:
In the Branch dashboard, navigate to Ads > Partner Management.
Search for RZR in the partner list.
If you're already logged into the Branch dashboard, click here to go directly to the page.
Click Save & Enable.
In Account Settings, you need to provide the Network ID.
To retrieve the Network ID, please reach out to your RZR Account Manager
Step 2: Configure postbacks
Enabling RZR should automatically enable the following postbacks. Please check and reconfirm that the following have been enabled correctly:
CLICK
IMPRESSION
INSTALL
For Retargeting
Reattribution
Reengagement
For User Acquisition
Install
OPEN
PURCHASE
Note: If any of the required postbacks are not enabled automatically, they can be manually configured or added under the Postback Config tab. After adding the postbacks, click Save & Enable.
Select ALL EVENTS in the postback config for us to receive the unattributed postback data along with the attributed data. Unattributed data is useful in model training once we start the campaign.
For a more detailed guide on postback configuration, refer to: Basic | Advanced.
Branch also recommends postback testing to ensure the accuracy of postbacks and credentials.
Step 3: Attribution Window settings
Go to Attribution Window tab
Enable the Use ad partner attribution settings toggle.
Click Save
Step 4: Generate RZR Link
Once the above steps are done, generate the RZR link. A few parameters are already defined by default and included in the link generated.
This document outlines the complete setup details required to configure your Branch account. Please review each section carefully and follow the outlined steps to ensure accurate tracking, attribution, and reporting.
If you need any help with the configuration document, feel free to reach out to your RZR Account Manager/Account Coordinator for assistance.
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