Singular Integration

Key Steps to Set Up CTV in Singular

1. Configure the Partner: In the Singular platform, navigate to Attribution > Partner Configuration and select RZR.

2. Configure Attribution Windows: Under Connected TV settings set the view-through window for probabilistic matching. The recommended default is 24 hours

3. Set Up Postbacks: Ensure View-Through Postbacks are enabled for RZR to receive data on installs and other postback events

1. Create Tracking Link:

   1. Go to Create Link and choose the Partner type.

   2. Name the link for your CTV campaign.

   3. Enable the Enable connected TV measurement toggle.

Sample URL

https://i.sng.link/Ettkb/gkla5?_smtype=3&idfa={{USER_ID}}&aifa={{USER_ID}}&s={{APP_BUNDLE}}&cl=BW_{{AUCTION_ID}}&aarki_imp_id=BW_{{AUCTION_ID}}&psid={{PUBLISHER_ID}}&pcrn={PUBLISHER_CREATIVE_NAME}&psn={{PUBLISHER_ID}}&pcrid={{CREATIVE_ID}}&pcn={{CAMPAIGN_ID}}&pcid={{CAMPAIGN_ID}}&ip={{IP_ADDRESS_ESC}}&pub={{PUBLISHER_ID}}&ua={{USER_AGENT_ESC}}&p=ctv&ve={{PLATFORM_OS_VERSION}}

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Singular – Spend Reporting

Status: Live

Clients can view CTV spend in their Singular dashboard

Prerequisites from Client / CSM

1. App Name Confirmation

   • If Singular is used only for cost reporting, please share a screenshot of the app name from Singular.

2. Connection Setup

   • Client must configure a Singular S3 connection using the folder name shared by RZR.

   • Steps:

     • Raise request internally to get folder name

     • Share folder name with client

     • Client connects Singular to the folder

Once the connection is set up, spend will automatically appear in Singular.

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This guide covers everything you need to configure CTV attribution and spend reporting in Singular — including partner configuration, attribution window settings, tracking link generation, and S3 connection setup for cost reporting.

If you need help with setup, reach out to your RZR Account Manager or Account Coordinator.