Ctrlk
For the complete documentation index, see llms.txt. This page is also available as Markdown.

Kochava Integration

Step 1: Integrate RZR as a Partner & Configure Postbacks

  • Log in to Kochava and select your Account and App.

  • Navigate to Apps & Assets > Partner Configuration and click +Add a Configuration.

  • Select Media Partner: RZR and click Go/Save.

Step 2: Configure Postbacks

  • For an Install Event Postback, Click Install > Postback Tools > (Edit) A mentioned in the screenshot below.

  • For Post-Install Active Events, locate the desired event and Click Edit Postback B mentioned in the screenshot below.

  • Select a Delivery Delay - Realtime Delivery

  • Select Retry Attempts - 3 attempts

  • Select the Delivery Method - Select All

  • Save the settings

Step 3: Reconciliation Settings (Cross-Device Optimization)

  • Click on Reconciliation settings for RZR

  • Impression Reconciliation: Set the lookback window to 24h (Recommended for CTV to capture the delayed multi-screen lift).

  • IP & Partial IP Lookback: Ensure these are enabled and aligned to capture household-level matches, as CTV relies heavily on IP matching to link the TV screen to the mobile device. (Recommended - 24h)

  • Device Attribution Behavior: Set to Inclusive to attempt probabilistic matching on all touches

Step 4: Generate Campaign Trackers

  • Navigate to Links > Campaign Manager

  • Click Add a Campaign, name it, and add a Segment

  • Click Add a Tracker. Ensure the Media Partner is set explicitly to RZR

  • Flow through to the targeting screen and copy the final Click URL and Impression URL to hand over to the RZR team

Step 5: Platform-Specific Considerations (iOS & Cross-Screen)

  • iOS campaigns: Modify privacy profiles to allow probabilistic matching on ATT opt-out users.

  • Append ad_platform=m_web to the tracking URLs for proper cross-screen segmentation.

This guide covers everything you need to set up CTV attribution in Kochava for RZR — including partner configuration, postback settings, reconciliation windows, tracker generation, and iOS/cross-screen considerations.

If you need help with setup, reach out to your RZR Account Manager or Account Coordinator.

PreviousSingular IntegrationNextReporting API Integration

Last updated