> For the complete documentation index, see [llms.txt](https://help.rzr.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rzr.com/readme/ctv-integration-guide/kochava-integration.md).

# Kochava Integration

#### Step 1: Integrate RZR as a Partner & Configure Postbacks

* Log in to Kochava and select your Account and App.
* Navigate to **Apps & Assets** > **Partner Configuration** and click **+Add a Configuration**.
* Select Media Partner: **RZR** and click **Go/Save**.

![](/files/HPpnmi9B1GblfOBggXrU)

### Step 2: Configure Postbacks

* For an Install Event Postback, Click Install > Postback Tools > (Edit) A mentioned in the screenshot below.
* For Post-Install Active Events, locate the desired event and Click Edit Postback B mentioned in the screenshot below.

<figure><img src="/files/13NxQZSBeL3b3SvSChw9" alt=""><figcaption></figcaption></figure>

* Select a Delivery Delay - Realtime Delivery
* Select Retry Attempts - 3 attempts
* Select the Delivery Method - Select All
* Save the settings

<figure><img src="/files/56znJWjeXjGa6xwWrYsn" alt="" width="298"><figcaption></figcaption></figure>

#### Step 3: Reconciliation Settings (Cross-Device Optimization)

* Click on **Reconciliation settings** for RZR

<figure><img src="/files/NF0PWaO3K9eWoQCiWHQ7" alt=""><figcaption></figcaption></figure>

* **Impression Reconciliation:** Set the lookback window to 24h \
  *(Recommended for CTV to capture the delayed multi-screen lift*).
* **IP & Partial IP Lookback:** Ensure these are enabled and aligned to capture household-level matches, as CTV relies heavily on IP matching to link the TV screen to the mobile device. (Recommended - 24h)
  * [<mark style="color:$primary;">Kochava support guide on partner reconciliation</mark>](https://support.kochava.com/articles/campaign-management/15961-partner-reconciliation-settings/)
* **Device Attribution Behavior:** Set to **Inclusive** to attempt probabilistic matching on all touches

<figure><img src="/files/pQYshUUkX0K6vRRwQRAv" alt=""><figcaption></figcaption></figure>

#### Step 4: Generate Campaign Trackers

* Navigate to **Links** > **Campaign Manager**
* Click **Add a Campaign**, name it, and add a Segment
* Click **Add a Tracker**. Ensure the Media Partner is set explicitly to **RZR**
* Flow through to the targeting screen and copy the final **Click URL** and **Impression URL** to hand over to the RZR team

#### Step 5: Platform-Specific Considerations (iOS & Cross-Screen)

* **iOS campaigns:** Modify privacy profiles to allow probabilistic matching on ATT opt-out users.
* Append <mark style="color:$primary;">`ad_platform=m_web`</mark> to the tracking URLs for proper cross-screen segmentation.

***

This guide covers everything you need to set up CTV attribution in Kochava for RZR — including partner configuration, postback settings, reconciliation windows, tracker generation, and iOS/cross-screen considerations.

If you need help with setup, reach out to your **RZR Account Manager** or **Account Coordinator**.