Adjust Integration
Measure CTV-to-mobile campaigns with a managed service
Adjust is an approved vendor for many different managed service providers operating in CTV advertising. This means that representatives from the provider handle the implementation of your creatives and Adjust links in the service platform.
Here you can learn how to measure campaigns run by a managed service, by creating a cross-device Adjust link and submitting it to the network.
Create a cross-device link in Adjust via this link.
Select Campaign Lab > +New Partner.
To create an Adjust connected TV link, follow these steps.
Select Campaign Lab.
Select + New Partner.
Select a network from the list.
Choose the app you want to create the link for.
Under
Set your link use case, select Cross-device link.Enter a name for your link.
Update the link's campaign structure parameters.
Customize the attribution window for your cross-device link. Review your link settings and select Create link.
Here's an example cross-device impression link you might see:
https://view.adjust.com/impression/yfvxy6?campaign={CAMPAIGN_NAME}%20 ({CAMPAIGN_ID})&adgroup={APP_ID}&creative={AD_NAME}&country={CC}&adgr oup_id={PLACEMENT_ID}&ip_address={DEVICE_IP}&campaign_id={CAMPAIGN_ID}&device_type={DEVICE_TYPE}&publisher_id={APP_ID}&tracker_limit=10000 0&applovin_click_id={DID}&applovin_event_id={EVENT_ID}&external_track er_ids=1&android_id_lower_sha1={HADID}
Click on Edit to configure the window. Once completed, click on Done and save the settings.
Note: This is a mandatory step to ensure attribution works correctly for CTV. The client will need to reach out to their Adjust Account Manager or POC to increase or set an equal attribution priority for CTV, as CTV probabilistic attribution is currently set to the lowest priority in Adjust’s attribution. See this link for more information.
This guide covers everything you need to configure CTV attribution and spend reporting in Adjust — including cross-device link setup, attribution window settings, and campaign parameters.
If you need help with setup, reach out to your RZR Account Manager or Account Coordinator.
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