> For the complete documentation index, see [llms.txt](https://help.rzr.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rzr.com/readme/ctv-integration-guide/adjust-integration.md).

# Adjust Integration

Adjust is an approved vendor for many different managed service providers operating in CTV advertising. This means that representatives from the provider handle the implementation of your creatives and Adjust links in the service platform.

Here you can learn how to measure campaigns run by a managed service, by creating a cross-device Adjust link and submitting it to the network.

1.  Create a cross-device link in Adjust via this [link](https://help.adjust.com/en/article/measure-connected-tv-mobile-campaigns#create-a-cross-device-link).

<img src="/files/GaeBAqxS2nC7APsPQrfA" alt="" height="280" width="257">

2. Select Campaign Lab > +New Partner.

To create an Adjust connected TV link, follow these steps.

1. Select Campaign Lab.
2. Select + New Partner.
3. Select a network from the list.

<figure><img src="/files/TriuSzig6XbqPfDymFb8" alt=""><figcaption></figcaption></figure>

4. Choose the app you want to create the link for.
5. Under <mark style="color:$primary;">`Set your link use case`</mark>, select Cross-device link.
6. Enter a name for your link.
7. Update the link's campaign structure parameters.

<figure><img src="/files/nMehkxjRdoLRnFWyXpqS" alt=""><figcaption></figcaption></figure>

8. Customize the attribution window for your cross-device link. Review your link settings and select **Create** link.

<figure><img src="/files/Ez0KqvTNw2kqQxOn2bHF" alt=""><figcaption></figcaption></figure>

Here's an example cross-device impression link you might see:

<mark style="color:$primary;">`https://view.adjust.com/impression/yfvxy6?campaign={CAMPAIGN_NAME}%20 ({CAMPAIGN_ID})&adgroup={APP_ID}&creative={AD_NAME}&country={CC}&adgr oup_id={PLACEMENT_ID}&ip_address={DEVICE_IP}&campaign_id={CAMPAIGN_ID}&device_type={DEVICE_TYPE}&publisher_id={APP_ID}&tracker_limit=10000 0&applovin_click_id={DID}&applovin_event_id={EVENT_ID}&external_track er_ids=1&android_id_lower_sha1={HADID}`</mark>

9. Click on **Edit** to configure the window. Once completed, click on **Done** and save the settings.

<mark style="color:red;">**Note:**</mark> This is a mandatory step to ensure attribution works correctly for CTV. The client will need to reach out to their Adjust Account Manager or POC to increase or set an equal attribution priority for CTV, as CTV probabilistic attribution is currently set to the lowest priority in Adjust’s attribution. See this [link](https://help.adjust.com/en/article/connected-tv-ad-to-mobile-measurement#ctv-impressions-in-the-attribution-waterfall) for more information.

***

This guide covers everything you need to configure CTV attribution and spend reporting in Adjust — including cross-device link setup, attribution window settings, and campaign parameters.

If you need help with setup, reach out to your **RZR Account Manager** or **Account Coordinator**.