Playable Ads
RZR Playable and Interactive End Card creatives are html based creatives which give a much richer ad experience using gameplay from the app itself. RZR can upload most third party playable creatives providing they meet the our asset requirements.
Requirements for Assets Designed by Client
Ad Creative Specs
Playables must be a single html file under 5 MB and not use any external scripts or resources.
Should open window.open on any CTA actions.
Luna playables should have a fall back image for low power mode (this will prevent the default play icon from displaying if a user device is power saving).
Playables and IEC’s are currently supported on the following exchanges:
Applovin
Vungle
Unity
Fyber
Chartboost
Requirements for Assets Designed by RZR Creative
General Asset Requirements
High resolution and Brand Assets (must be at least 150-300 DPI)
Key Arts
Logos
Splash Screen
App UI
Marketing Collaterals
Font Files
Screen Captures & Recordings
Brand Guideline
File Formats
Layered PSD or PSB files are preferred for responsiveness and animation on RZR Studio.
Additional Brand Assets
Audio (.MP3) of App Background Music and App Sound Effects
This page covers the complete specs and setup details for playable ad creatives. Review each section to make sure your assets meet RZR's size, format, and file requirements before submitting.
Need a hand getting your playable ads configured? Reach out to your RZR Account Manager or Account Coordinator and we'll help.
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