> For the complete documentation index, see [llms.txt](https://help.rzr.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rzr.com/readme/creative-resources/ad-format-overview/native-ads.md).

# Native Ads

RZR is able to run native campaigns via our RZR Studio product. We can run both image and video native creatives.

**Native creatives provide a series of fields which are populated in the ad placement, therefore the layout and design of the native ad seen by the end user can vary by publisher and placement.**

This can include cropping the image to fit the placement, so it is advised to use a 20% margin on the width and height as a safe area for primary content.

<div align="left"><figure><img src="/files/hrGf51U677V0wEp5YUjT" alt="" width="450"><figcaption></figcaption></figure></div>

***

### <mark style="color:$primary;">Requirements for Assets Designed by Client</mark>

#### Ad Creative Specs

<table><thead><tr><th width="104.59765625">Field</th><th width="247.1171875">Description</th><th width="113.63671875" align="center">Required?</th><th>Specifications</th></tr></thead><tbody><tr><td>Image</td><td>Primary image which will display in the ad placement</td><td align="center">✅</td><td><ul><li><strong>Image Size:</strong> 1200×627 </li><li><strong>Format:</strong> .jpg .png or .gif</li><li><strong>File size:</strong> &#x3C;2MB</li></ul></td></tr><tr><td>Video</td><td>Primary video which will display in the ad placement</td><td align="center">❌</td><td><ul><li><strong>Image Size:</strong> 1280-720 x 1080-1920 (16:9 landscape)</li><li><strong>Format:</strong> .MP4</li><li><strong>File Size:</strong> &#x3C;5mb</li><li><strong>Duration:</strong> 15 - 30 seconds long is recommended</li></ul></td></tr><tr><td>Icon</td><td>App icon which displays alongside main image / video</td><td align="center">✅</td><td><ul><li><strong>Image Size:</strong> 256x256 (1:1)</li><li><strong>Format:</strong> .png or .JPG</li></ul></td></tr><tr><td>Headline</td><td>Main headline in the creative</td><td align="center">✅</td><td>Text up to 25 characters in length</td></tr><tr><td>CTA</td><td>Copy for the call to action button</td><td align="center">✅</td><td>Text up to 15 characters</td></tr><tr><td>Sponsor</td><td>Name of the advertiser or brand</td><td align="center">✅</td><td>Text up to 25 characters</td></tr><tr><td>Body</td><td>Descriptive content for the creative</td><td align="center">✅</td><td>Text up to 90 characters</td></tr><tr><td>Price</td><td>Cost for the app</td><td align="center">✅</td><td>Text up to 15 characters</td></tr><tr><td>Star Rating</td><td>The apps rating in the app store</td><td align="center">❌</td><td>Number 0-5 (can include decimal place ie 3.5)</td></tr></tbody></table>

***

### <mark style="color:$primary;">Requirements for Assets Designed by RZR Creative</mark>

#### General Asset Requirements

High resolution and Brand Assets (must be at least 150-300 DPI)

* Key Arts
* Logos
* Splash Screen
* App UI
* Marketing Collaterals
* Font Files
* Screen Captures & Recordings
* Brand Guideline

**For Native (Static)**

File Formats

* Layered PSD or PSB files

**For Native Video**

File Formats

* Layered PSD or PSB files and AE Project files

Additional Brand Assets

* Audio (.MP3) of App Background Music and App Sound Effects
* Sprite Sheets and PNG sequences

***

### <mark style="color:$primary;">How to Preview</mark>

Native ads are ads whose look and design depend on what placement they are in. These typically follow the look and feel of the app they are shown on (ex: can look like a post in a feed)

RZR;s native preview currently does not demonstrate how it can possibly look once placed. It only shows the contents of each element, such as main image, video, and text.

<div align="center"><figure><img src="/files/4tsmGuxFGwtwA2Iom01L" alt=""><figcaption></figcaption></figure></div>

***

This page covers the complete specs and setup details for native ad creatives. Review each section to make sure your assets meet RZR's size, format, and file requirements before submitting.

Need a hand getting your native ads configured? Reach out to your RZR Account Manager or Account Coordinator and we'll help.


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