Native Ads
RZR is able to run native campaigns via our RZR Studio product. We can run both image and video native creatives.
Native creatives provide a series of fields which are populated in the ad placement, therefore the layout and design of the native ad seen by the end user can vary by publisher and placement.
This can include cropping the image to fit the placement, so it is advised to use a 20% margin on the width and height as a safe area for primary content.
Requirements for Assets Designed by Client
Ad Creative Specs
Image
Primary image which will display in the ad placement
✅
Image Size: 1200×627
Format: .jpg .png or .gif
File size: <2MB
Video
Primary video which will display in the ad placement
❌
Image Size: 1280-720 x 1080-1920 (16:9 landscape)
Format: .MP4
File Size: <5mb
Duration: 15 - 30 seconds long is recommended
Icon
App icon which displays alongside main image / video
✅
Image Size: 256x256 (1:1)
Format: .png or .JPG
Headline
Main headline in the creative
✅
Text up to 25 characters in length
CTA
Copy for the call to action button
✅
Text up to 15 characters
Sponsor
Name of the advertiser or brand
✅
Text up to 25 characters
Body
Descriptive content for the creative
✅
Text up to 90 characters
Price
Cost for the app
✅
Text up to 15 characters
Star Rating
The apps rating in the app store
❌
Number 0-5 (can include decimal place ie 3.5)
Requirements for Assets Designed by RZR Creative
General Asset Requirements
High resolution and Brand Assets (must be at least 150-300 DPI)
Key Arts
Logos
Splash Screen
App UI
Marketing Collaterals
Font Files
Screen Captures & Recordings
Brand Guideline
For Native (Static)
File Formats
Layered PSD or PSB files
For Native Video
File Formats
Layered PSD or PSB files and AE Project files
Additional Brand Assets
Audio (.MP3) of App Background Music and App Sound Effects
Sprite Sheets and PNG sequences
How to Preview
Native ads are ads whose look and design depend on what placement they are in. These typically follow the look and feel of the app they are shown on (ex: can look like a post in a feed)
RZR;s native preview currently does not demonstrate how it can possibly look once placed. It only shows the contents of each element, such as main image, video, and text.
This page covers the complete specs and setup details for native ad creatives. Review each section to make sure your assets meet RZR's size, format, and file requirements before submitting.
Need a hand getting your native ads configured? Reach out to your RZR Account Manager or Account Coordinator and we'll help.
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