> For the complete documentation index, see [llms.txt](https://help.rzr.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rzr.com/readme/creative-resources/ad-format-overview/interstitial-ads.md).

# Interstitial Ads

Our interstitial creatives are Mobile Rich Media Ad (MRAID) compatible and can be used to serve **full screen** or **fixed size** interstitials using either a single image or a dynamic HTML creative produced by our creative team via RZR Studio.

* <mark style="color:$primary;">**FIXED SIZE:**</mark> Creatives are set up to use an exact **width and height value** and will only serve into ad placements which **match this size exactly**.
* <mark style="color:$primary;">**RESPONSIVE SIZE:**</mark> Creatives are set up with a minimum and maximum width and height, meaning they can be **rendered into a wider range of ad placements** while maintaining the designs proportions and layout using responsive rules on each layer of the design.
* <mark style="color:$primary;">**STATIC:**</mark> The creative has **no animated properties**. Static creatives can be made from a single image or from multiple layers in RZR Studio so that it is still responsive.
* <mark style="color:$primary;">**ANIMATED:**</mark> The creative **uses movement and interaction** to make the design more engaging. Animated creatives can be created using either animated image formats such as .GIF or by our creative team.

<figure><img src="/files/UC4hIiZXjuRzWYISzhok" alt=""><figcaption></figcaption></figure>

***

### <mark style="color:$primary;">Requirements for Assets Designed by Client</mark>

#### Ad Creative Specs

**Dimensions & Responsiveness**

Recommended to share double-density creatives

* Fixed

<table><thead><tr><th width="310.4375">Orientation</th><th>Image Size (px)</th></tr></thead><tbody><tr><td>Portrait</td><td><ul><li>640x960</li><li>768x1024</li></ul></td></tr><tr><td>Landscape</td><td><ul><li>960x640</li><li>1024x768</li></ul></td></tr></tbody></table>

* Responsive

<table><thead><tr><th width="310.1484375">Orientation</th><th>Image Size (px)</th></tr></thead><tbody><tr><td>Full screen Portrait</td><td>828x1472</td></tr><tr><td>Full screen Landscape</td><td>1472x828</td></tr></tbody></table>

**File Format**

* .JPG
* .PNG
* .GIF

**Max File Size**

* <2 MB

<mark style="color:$danger;">**Note:**</mark> Files remain unedited and must strictly adhere to the listed image sizes.

<mark style="color:blue;">**💡 Tip**</mark>&#x20;

* Given that both fixed and responsive can incorporate <mark style="color:$primary;">**static and animated assets**</mark>, it is recommended to provide all compatible file formats for maximum effectiveness.
* Among these, the <mark style="color:$primary;">**.GIF format**</mark> is recommended as it can handle both fixed-animated and responsive-animated ads, making it an efficient and adaptable choice for dynamic placements.
* Only <mark style="color:$primary;">**.PNG and .JPG formats**</mark> are compatible with fixed-static and responsive-static ads. They do not support animation and are strictly for static assets.

***

### <mark style="color:$primary;">Requirements for Assets Designed by RZR Creative</mark>

#### General Asset Requirements

High resolution and Brand Assets (must be at least 150-300 DPI)

* Key Arts
* Logos
* Splash Screen
* App UI
* Marketing Collaterals
* Font Files
* Screen Captures & Recordings
* Brand Guideline

File Formats

* Layered PSD or PSB files are preferred for responsiveness and animation on RZR Studio.

Additional Brand Assets

* Audio (.MP3) of App Background Music and App Sound Effects

***

### <mark style="color:$primary;">How to Preview</mark>

**Banner Presets**

* Use to select the device size to preview the ad on

<div align="left"><figure><img src="/files/HlSjRpigalSMgakdZffL" alt=""><figcaption></figcaption></figure></div>

**Orientation**

* Click the overlapping phone icons to switch between portrait and landscape

<div align="left"><figure><img src="/files/5zzgGDlBcwOCjm4rHE70" alt=""><figcaption></figcaption></figure></div>

**Variants**

* Click on the arrows to preview the different variants in the creative (if any)

<div align="left"><figure><img src="/files/m7X4xCyKj2GFq0ITSXxw" alt=""><figcaption></figcaption></figure></div>

**Sample Interstitial Ad**

<div align="left"><figure><img src="/files/i4HXHuox5rgL5KtRP7yp" alt=""><figcaption></figcaption></figure></div>

***

This page covers the complete specs and setup details for interstitial ad creatives. Review each section to make sure your assets meet RZR's size, format, and file requirements before submitting.

Need a hand getting your interstitial ads configured? Reach out to your RZR Account Manager or Account Coordinator and we'll help.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.rzr.com/readme/creative-resources/ad-format-overview/interstitial-ads.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.