Interstitial Ads
Our interstitial creatives are Mobile Rich Media Ad (MRAID) compatible and can be used to serve full screen or fixed size interstitials using either a single image or a dynamic HTML creative produced by our creative team via RZR Studio.
FIXED SIZE: Creatives are set up to use an exact width and height value and will only serve into ad placements which match this size exactly.
RESPONSIVE SIZE: Creatives are set up with a minimum and maximum width and height, meaning they can be rendered into a wider range of ad placements while maintaining the designs proportions and layout using responsive rules on each layer of the design.
STATIC: The creative has no animated properties. Static creatives can be made from a single image or from multiple layers in RZR Studio so that it is still responsive.
ANIMATED: The creative uses movement and interaction to make the design more engaging. Animated creatives can be created using either animated image formats such as .GIF or by our creative team.
Requirements for Assets Designed by Client
Ad Creative Specs
Dimensions & Responsiveness
Recommended to share double-density creatives
Fixed
Portrait
640x960
768x1024
Landscape
960x640
1024x768
Responsive
Full screen Portrait
828x1472
Full screen Landscape
1472x828
File Format
.JPG
.PNG
.GIF
Max File Size
<2 MB
Note: Files remain unedited and must strictly adhere to the listed image sizes.
💡 Tip
Given that both fixed and responsive can incorporate static and animated assets, it is recommended to provide all compatible file formats for maximum effectiveness.
Among these, the .GIF format is recommended as it can handle both fixed-animated and responsive-animated ads, making it an efficient and adaptable choice for dynamic placements.
Only .PNG and .JPG formats are compatible with fixed-static and responsive-static ads. They do not support animation and are strictly for static assets.
Requirements for Assets Designed by RZR Creative
General Asset Requirements
High resolution and Brand Assets (must be at least 150-300 DPI)
Key Arts
Logos
Splash Screen
App UI
Marketing Collaterals
Font Files
Screen Captures & Recordings
Brand Guideline
File Formats
Layered PSD or PSB files are preferred for responsiveness and animation on RZR Studio.
Additional Brand Assets
Audio (.MP3) of App Background Music and App Sound Effects
How to Preview
Banner Presets
Use to select the device size to preview the ad on
Orientation
Click the overlapping phone icons to switch between portrait and landscape
Variants
Click on the arrows to preview the different variants in the creative (if any)
Sample Interstitial Ad
This page covers the complete specs and setup details for interstitial ad creatives. Review each section to make sure your assets meet RZR's size, format, and file requirements before submitting.
Need a hand getting your interstitial ads configured? Reach out to your RZR Account Manager or Account Coordinator and we'll help.
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