> For the complete documentation index, see [llms.txt](https://help.rzr.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rzr.com/readme/creative-resources/ad-format-overview/ctv-video-creative-requirements.md).

# CTV Video Creative Requirements

CTV isn't mobile on a bigger screen. It's a lean-back, sound-on, living-room format, and creative that works on a phone often falls flat on a TV. This page covers the technical specs, the creative principles behind them, and the checks we run before anything ships.

#### Technical Specs

<table data-search="false"><thead><tr><th width="155.46484375">Spec</th><th>Requirement</th></tr></thead><tbody><tr><td>Resolution</td><td>1920×1080 minimum; 3840×2160 (4K) where supported</td></tr><tr><td>Aspect ratio</td><td>16:9 only - no vertical or square crops</td></tr><tr><td>Frame rate</td><td>23.976, 24, 25, 29.97, or 30 fps</td></tr><tr><td>File format</td><td>.mp4 (H.264); .mov accepted on select platforms</td></tr><tr><td>Bitrate</td><td>Minimum 10 Mbps at 1080p; higher for 4K</td></tr><tr><td>Audio</td><td>Stereo AAC, mixed to -24 LKFS</td></tr><tr><td>Duration</td><td>15s and 30s standard; 6s and 60s if available</td></tr><tr><td>Captions</td><td>Preferably</td></tr></tbody></table>

***

#### <mark style="color:blue;">💡 Tip</mark>

Your audience is watching on the biggest screen in the house, usually with the sound on, and usually without a way to tap the ad. Build for that reality:

* <mark style="color:$primary;">**Sound-on by default**</mark>
  * Let dialogue and audio branding carry the message. Text overlays should support the story, not be the only way it lands.
* <mark style="color:$primary;">**Slower pacing**</mark>
  * Cuts built for a 6-inch screen read as chaotic on a 55-inch one. Give shots room to breathe.
* <mark style="color:$primary;">**No click-through assumption**</mark>
  * Most CTV inventory has no touchscreen.
  * CTAs work through QR codes, second-screen prompts, or strong verbal/visual brand recall - never a tap.
* <mark style="color:$primary;">**Legible at distance**</mark>
  * Text and logos are sized for a couch, not a hand. Broadcast conventions apply, not mobile ones.
* <mark style="color:$primary;">**Safe Zones**</mark>
  * Keep all critical text and lock-ups within the title-safe area - roughly 10% in from every edge - to account for overscan on older TVs.
  * Leave the bottom 15% of frame clear of essential brand or CTA elements where a platform overlays its own pause/navigation UI.

***

### CTV Ad Example

<figure><img src="https://1430240588-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fteyfuu1HEyCSzBN3HWHZ%2Fuploads%2Fynk8Jvt6iF6YUV0z5o3F%2FCTV%20AD%20Example_full.gif?alt=media&amp;token=eb2f09df-7e3b-42b6-962b-1576e498e6ad" alt=""><figcaption></figcaption></figure>

***

This page covers the complete specs and setup details for Connected TV (CTV) video creatives. Review each section to make sure your assets meet RZR's format, duration, and file requirements before submitting.

Need a hand getting your CTV ads configured? Reach out to your RZR Account Manager and we'll help.