Banner Ads
Our banners are Mobile Rich Media Ad (MRAID) compatible and can be used to serve fixed size or responsive banners using either a single static image or a dynamic animated HTML creative produced by our creative team.
FIXED SIZE: Creatives are set up to use an exact width and height value and will only serve into ad placements which match this size exactly.
RESPONSIVE SIZE: Creatives are set up with a minimum and maximum width and height, meaning they can be rendered into a wider range of ad placements while maintaining the designs proportions and layout using responsive rules on each layer of the design.
STATIC: The creative has no animated properties. Static creatives can be made from a single image or from multiple layers in Aarki Studio so that it is still responsive.
ANIMATED: The creative uses movement and interaction to make the design more engaging. Animated creatives can be created using either animated image formats such as .GIF or by our creative team in Aarki Studio.
Requirements for Assets Designed by Client
Ad Creative Specs
Dimensions
Recommended to share double-density creatives
Small Rectangle
Fixed
640x100
600x100
750x100
936x120
Responsive
936x120
Medium Rectangle
Fixed
728x90
970x90
1024x90
Responsive
1094x90
Square
Fixed
400x400
500x500
600x500
672x560
Responsive
672x560
File Format
.JPG
.PNG
.GIF
Max File Size
<1 MB
Note: Files remain unedited and must strictly adhere to the listed image sizes.
💡 Tip
Given that both fixed and responsive can incorporate static and animated assets, it is recommended to provide all compatible file formats for maximum effectiveness.
Among these, the .GIF format is recommended as it can handle both fixed-animated and responsive-animated ads, making it an efficient and adaptable choice for dynamic placements.
Only .PNG and .JPG formats are compatible with fixed-static and responsive-static ads. They do not support animation and are strictly for static assets.
Requirements for Assets Designed by RZR Creative
General Asset Requirements
High resolution and Brand Assets (must be at least 150-300 DPI)
Key Arts
Logos
Splash Screen
App UI
Marketing Collaterals
Font Files
Screen Captures & Recordings
Brand Guideline
File Formats
Layered PSD or PSB files
How to Preview
Banner Presets
Select the correct banner size according to what is indicated in the creative name: Mobile, Mobile Large, or Tablet. As a guide:
320x50 - Mobile
300X250 - Mobile Large
728x90 - Tablet
Orientation
For banners, this should always be set to LANDSCAPE
Variants
Click on the arrows to preview the different variants in the creative (if any)
Sample Banner Ad
This page covers the complete specs and setup details for banner ad creatives. Review each section to make sure your assets meet RZR's size, format, and file requirements before submitting.
Need a hand getting your banner ads configured? Reach out to your RZR Account Manager or Account Coordinator and we'll help.
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